All consumer-related promotions such as Sampling & Trial, out of POP Promoitons, Merchandising, etc., feature our excellent execution with attention to detail. 
Smart Communications designs tailor-made trade promotions, including Mystery Shopper Programs, Corporate Training, Dealer/ Distributers Meetings, etc., to deliver the best-in-class results.
We organize Trade Shows & Fairs, Conferences, Concerts and Festivals, DJ Parties, with the sole intention to provide customers with positive experience and excellent brand exposure, while creating a long-lasting emotional bond.
We collaborate with our clients in organizing social - responsible projects with significant impact on our community.
Client: Nestea Sampling 2010
The 2010 Nestea Sampling Campaign was the largest scale F2F project ever carried out by our agency. We were extremely fortunate to win the pitch for this project and today we are even happier to have been able to complete it so successfully.
255 000 product cans, chilled between 2º and 6º were distributed during the time of the 230
sampling events.
Client: Nestea
Sampling 2010
The 2010 Nestea Sampling Campaign was the largest scale F2F project ever carried out by our agency. We were extremely fortunate to win the pitch for this project and today we are even happier to have been able to complete
it so successfully....
Client: Sony Vaio Training Session, Autumn 2010
The Sony Vaio Training took place in the fall of 2010 and had a few distinctive goals. Besides the usual produt training, performed by Sony regularly, a new modul was added in this case. It concerned the training of sales representatives in innitiating and completing sales. The challenge was to organize the training in the most compeling and interesting way, so that it would be attractive and usefull for the participants. The partakers were representatives and merchants of major electronics stores as well as sales specialist and consultants from Sony. Besides everything else, this training meant to serve as informal realtionship building link between the two groups.
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Client: Sony Vaio Training Session, Autumn 2010
The Sony Vaio Training took place in the fall of 2010 and had a few distinctive goals. Besides the usual produt training, performed by Sony regularly, a new modul was added in this case....
Client: Sony Digital Imaging 2010 Media Event
In 2010 Sony introduced a new, revolutionary series of digital pocket camera to the Bulgarian market. This model camera allows an image quality inherent to a SRL camera thanks to the possibility of lens replacement. In spring of 2010 Smart Communications was engaged in organizing a new, different and memorable event, which would introduce this new product to representatives of the Bulgarian and Macedonian media. During the event the journalist became familiar with the lightest digital cameras with interchangeable lens - Sony Alpha NEX-3 and Sony Alpha NEX-5
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Client: Sony Digital Imaging 2010 Media Event
In 2010 Sony introduced a new, revolutionary series of digital pocket camera to the Bulgarian market. This model camera allows an image quality inherent to a SRL camera thanks to the possibility of lens replacement....
Client: Globul Start
National Children Athletic Championship sponsored by Cosmo Bulgaria Mobile and organized and implemented by SMART in 2007 & 2008. This assignment was a complex project, involving synchronized collaboration with many government authorities such Ministry of Education, State Sport Commission, Bulgarian Olympic Committee, Bulgarian Athletic Federation, major city municipalities. All this amounted to one of the greatest challenges and at the same time greatest successes in our practice.
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Client: GLOBUL STAR
National Children Athletic Championship created by Cosmo Bulgaria Mobile and organized by SMART in
2007 & 2008....
