Carlsberg World Championship was a consumer promotion at the point of sales trade-off channel, which took place in twelve cities. The agency organized 209 events in specifically selected locales, showing the World Soccer Championship. The activities organized during these events aimed to create an emotionl bond between the product and the consumer, while building up a memorable atmosphere for a consumer promotion aiming to rise the level of sales.

 

 

AGENCY TASK

 

•          Selection, training and supervision of a motivated promo team of comunicative girls, with the ability to achive sales. •          Dynamic logistics of all communication materials and gifts for the winners of the activity games. •          Detailed daily and weekly account of activities as well as full report of the project.

 

 

RESULTS

 

•          9667 reached contantcs throughout the duration of 206 promotions; •          Achieved sales of over 72% per all target group contacts; •          Highly positive marks on behalf of the client about the project and the attained results.