Social campaign organized by Cosmo Bulgaria Mobile (Globul) starting from 2007. SMART was asked to create the BTL strategy of the project. The campaign received the 2008 PR Award for Socially Responsible Campaign, which makes us proud of being part of it. BTL activities supporting the project were organized for 3 years consecutive years, increasing the project awareness and importance. 

 

AGENCY ACTIVITIES

 

•          Development of concept for BTL support of CSR project

•          Strategy development, including channels for distribution, sponsorships and events participation

•          Production of communication and supporting materials
•          Implementation of the project 

 

 

RESULTS

 

•          More than 3 000 000 contacts generated in 2007 and 2008
•          Huge media coverage generated

•          Project become third for awareness among all CSR projects and sponsorships of Globul in 2007
•          Globul won the award for socially responsible project of Bulgarian Public Relations Society in 2008

•          In 2009 the projects run for third year, involving also Sofia Municipality and Sofia Public Transport Company.