The challenge posed to us by Globul concerning the popularization of the company's new program Generation Globul was to propose activities targeting the younger customers. These direct experiences were to be different, creative, unseen, interesting and most importantly generating mouth-to-mouth popularity within the internet environment by using social networks channels.

AGENCY TASK

•          Creative concept and mechanism proposal for the Flash mob events.
•          Organization and implementation of all different activities.
•          Design and production of all promotional communication materials and garments required for the execution of the idea.
•          Proposal of detailed schedule of location and working time frame.
•          Post-production of small videos of all different mechanisms showing the event and the emotional charge, triggered by
           it among members of the target group.

RESULTS

•          The event activities stired up the interest of the target group and managed to trigger their attention by creating a unique
           atmosphere and positive emotional state.
•          The provoked interest among the young people generated spontaneous attempts to participate in the activities.
           The event was an overall success judgeing by all the pictures and small cell phone videos taken bay passerbys.
•          Many of the machanisms triggered spoantaneous mouth-to-mouth spreading of the news thus becoming the talk
           of town withing the time of the event and days after it had ended.