Incentive program targeted pharmacy owners and pharmacists; the objective of the project was to stimulate product offering during high seasonality period. 3 waves of mystery shoppers have been executed in 68 pharmacies in Sofia, Varna, Plovdiv and Burgas.

 

 

AGENCY ACTIVITIES

 

•          Development of the promotional mechanism.
•          Building field strategy
•          Supervising, administration and analyses of promotion

•          Ensuring dynamic logistic management

 

 

RESULTS

 

•          87% increase of the product offerings during the program period
•          Significant increase of sales volumes

•          Attained considerable awareness of the product and its characteristics