All consumer-related promotions such as Sampling & Trial, out of POP Promoitons, Merchandising, etc., feature our excellent execution with attention to detail.  

Smart Communications designs tailor-made trade promotions, including Mystery Shopper Programs, Corporate Training, Dealer/ Distributers Meetings, etc., to deliver the best-in-class results.  

We organize Trade Shows & Fairs, Conferences, Concerts and Festivals, DJ Parties, with the sole intention to provide customers with positive experience and excellent brand exposure, while creating a long-lasting emotional bond.  

We collaborate with our clients in organizing social - responsible projects with significant impact on our community.  

  • SONY VAIO - Spring and Autumn
    2010 Dealer’s Trainings
  • VICHY ANTIAGE - Products Mystery Shopper 2010
  • LA ROCHE POSAY SUN CARE - Products
    Mystery Shopper
  • ACC MYSTERY SHOPPER - 2008 & 2009
  • DICLAC MYSTERY SHOPPER - 2009
  • LA ROCHE POSAY EFFACLAR
    MYSTERY SHOPPER     - 2009
  • HEXALGIN MYSTERY SHOPPER - 2008
  • DHL MYSTERY SHOPPER - 2007 & 2008
  • BIC (STATIONARY) MYSTERY GUEST - 2006,
    2007 & 2008
  • BIC (SHAVERS) MYSTERY SHOPPER - 2006 & 2007
  • GLOBUL DEALERS - Conferences & Trainings
    2007 – 2010
  • And more than 50 other projects

SONY VAIO Sales Training, Fall 2010


The Sony Vaio Training took place in the fall of 2010 and had a few distinctive goals. Besides the usual produt training, performed by Sony regularly, a new modul was added in this case. It concerned the training of sales representatives in innitiating and completing sales. The challenge was to organize the training in the most compeling and interesting way, so that it would be attractive and usefull for the participants. The partakers were representatives and merchants of major electronics stores as well as sales specialist and consultants from Sony. Besides everything else, this training meant to serve as informal realtionship building link between the two groups.

 

 

LA ROCHE POSAY EFFACLAR MYSTERY SHOPPER


Incentive program targeted pharmacy owners and pharmacists; the objective of the project was to stimulate product offering during high seasonality period. 3 waves of mystery shoppers have been executed in 68 pharmacies in Sofia, Varna, Plovdiv and Burgas.