All consumer-related promotions such as Sampling & Trial, out of POP Promoitons, Merchandising, etc., feature our excellent execution with attention to detail.  

Smart Communications designs tailor-made trade promotions, including Mystery Shopper Programs, Corporate Training, Dealer/ Distributers Meetings, etc., to deliver the best-in-class results.  

We organize Trade Shows & Fairs, Conferences, Concerts and Festivals, DJ Parties, with the sole intention to provide customers with positive experience and excellent brand exposure, while creating a long-lasting emotional bond.  

We collaborate with our clients in organizing social - responsible projects with significant impact on our community.  

  • COCA COLA LIGHT - National Samplings
    2008, 2009 & 2010
  • NESTEA PEACH, LEMON & MANGO AND PINEAPPLE - National Sampling 2010
  • NESTEA VITAO AND GREEN TEA - Ntional Samplings 2008 & 2010
  • CARLSBERG - POS consumer promotion 2010
  • SONY 3D - Out of POS promotion 2010
  • SONY VAIO - Spring and Autumn out of POS
    promotions 2010
  • SONY ERICSSON VIVAZ & XPERIA - (for Globul) out of POS promotions 2010
  • SEMANA - In-store promotion 2010
  • BURN ENERGY DRINK - National Sampling 2009
  • FROG - National Sampling 2008 & 2009
  • B-CONNECT - In-store promotions 2006-2009
  • NIVEA & NIVEA FOR MEN - National Samplings
    2008 & 2009
  • BILLA SUMMER SESSION - Consumer Promotion 2009
  • And more than 600 other projects

NESTEA Sampling 2010


The 2010 Nestea Sampling Campaign was the largest scale F2F project ever carried out by our agency. We were extremely fortunate to win the pitch for this project and today we are even happier to have been able to complete it so successfully. 255 00 product cans, chilled between 2º and 6º were distributed during the time of the 230 sampling events.

 

CARLSBERG WORLD CHAMPIONSHIP


Carlsberg World Championship was a consumer promotion at the point of sales trade-off channel, which took place in twelve cities. The agency organized 209 events in specifically selected locales, showing the World Soccer Championship. The activities organized during these events aimed to create an emotionl bond between the product and the consumer, while building up a memorable atmosphere for a consumer promotion aiming to rise the level of sales.